I’ve been writing this blog for 6 years now, working to hammer home many points. The most important have included the coal industry’s means of winning the hearts and minds of our mountain communities, and how people in the environmental camps have ignored the industry’s acculturation of Appalachian values.
Since leaving the coal industry, I’ve tried to get folks to understand that we Appalachians, coal miner’s especially, do not respond to traditional environmentalist messaging. At minimum, those who agree with the environmental concerns are not going to push their throats further into the coal industry’s blade. More often, they will join in the socialized ridicule of those who are being othered, i.e. the environmentalists. What is needed is for people to understand the issues and the way we have been manipulated and controlled, then apply it to their own communication strategy.
As a 9th generation Appalachian and the 5th generation of my family to have worked in the mines, I can say with confidence that no outside organization will ever be successful in turning the tide in Appalachia. We have been fighting the coal industry for 150 years and fighting poverty for the last 50+. Millions of dollars have been funneled in through organizations like the Appalachian Regional Commission, and yet we are still fighting the same battles.
So if you really want to help Appalachia, you’ll help us help ourselves.
The first step is to tear down the coal industry’s facade of benevolence, and remind people of the industry’s history in our region. Many people already distrust the industry, but will fight for it in the face of an outside threat. Coal mining is part of our identity, and the coal industry has spun the “War on Coal” to be a threat to that identity. The result, as Dr. Shannon Bell has stated in her book Fighting King Coal, is the cultural hegemony of our region.
So what do we do to fix it since there’s no silver bullet?
It will take a lot, there’s no doubt about it, but the best place to to start is with educating the public. In a technological world where audio/visual has become the primary means of conveying a message, we must embrace it. This is why I focused a bit on film and broadcast journalism during my recent studies at Berea College. Just as I was re-entering the world from four years of college, some wonderful folks had already done a lot of work before me and the documentary film Blood on the Mountain was in the process of being released.
I believe the film has become the best means to help tear down the industry’s previously mentioned facade of benevolence towards Appalachia. It shows the true history of coal and how they have maintained control of us, even in contemporary times, dividing our communities, destroying the unions, and raping our lands.
In many ways, the film embodies the very mission I have dedicated this blog—and my life—to achieving . When I was asked by the filmmakers to be interviewed for the film, and later to help get it out to as many people as possible, I saw it as a perfect opportunity to bring real tangible change to my mountain home.
The next phase of the film is coming, but we need the funding to accomplish it. We want to take this film into as many union halls, churches, homes, and community centers as possible FOR FREE . We want to turn it into a tool that can be used not only in Appalachia, but in any area where people face the same issues we face with corporate corruption.
The coal industry has ruled our lives under false illusions and economic control. We can break free, but people, both in Appalachia and outside of Appalachia, must better understand the mechanisms of control through which industries operate, and understand how we can empower entire Appalachian communities to fight against them. I wish I could say that the past 15 years of activism in the region have accomplished this in some small way, but the region’s continued support of men like Mitch McConnell—and now Jim Justice and Donald Trump—is pretty strong evidence to the contrary.
It pains me to think of the amount of time and money that has been invested in so many organization’s “grassroots” campaigns, only to see these kinds of outcomes. We are overdue for this new strategy.
We have launched a Kickstarter to fund Blood on the Mountain’s public outreach campaign. Our goal is $25,000 and it is all or nothing, meaning, unless we raise the full amount, we don’t get anything. We are going to use the funds we received to create a curricula and educational materials to complement the film, and we will use the remaining funds to get the film into Appalachian communities—FOR FREE.
Based on the size of your donation, you can receive DVD copies of the documentary, digital access to it, other documentaries such as The Appalachians and Coal Country, and many other wonderful rewards. So please, give what you can give and advocate to help us raise money for this outreach. Given the divisiveness of our recent election, we need this film to bring people together, now, more than ever.
So please, please share this post and the Kickstarter link far and wide. Donate/purchase a copy of the film and more.
In Hope and Struggle,
“The Thoughtful Coal Miner”