The Modern Day Company Town

Dante

Dante, Virginia – Photo by Rustina Mullins

Most Appalachians raised in coal country can easily describe what a “company town” is. They are littered throughout Appalachia, rows of identically built houses with a few larger homes built on the hillsides for the shift foremen and superintendents. Company towns existed during a time in our history when the coal companies ruled our lives. They paid our grandfathers in company scrip rather than U.S. dollars—building a system in which they could make money on both our family’s labors and their dependency on food and shelter. It was a life of misery for our people; long hours spent working at the mine with the threat of eviction from company owned housing held constantly over their heads. There was no place to go with only company money in their pockets.

We know to, that our people fought back, forming unions to end the abusive economic serfdom imposed upon them. Thanks to the strong will of our ancestors, the era of company owned towns ended—or so we think.

Today, small businesses are on the decline, leading to increased employment at large corporations. Wages earned are then spent at  grocery store chains and housing that often involves a 30 year debt sentence to national and multi-national banks.

Right now in the U.S.  10% of the population owns 76% of the nation’s net worth. If we were to think about that in terms of an old company town with 1,000 people, 100 people would own 76% of the town, leaving 900 people to split up the remaining 24%. A few of those 100 would own the most, with the remainder going to the managers and their families covering the different aspects of the town, from the mining operation, to the company power station, the store, the bank, and even the pharmacy and doctors’ offices.

It’s not to difficult to see that same system existing on a larger scale within our national economy. Even the wage inequalities based on race and gender would translate.

While it is true that we have more job choices and we can take the money we earn and spend it at a multitude of different stores in different places, if we trace the flow of money, it still ends up in the pockets of just a few rich owners. The company town has simply become larger, encompassing an entire nation, fragmenting into multiple names and subsidiaries to give people the illusion of choice.

retail-brand-ownershipFrom the workers perspective, we are still living in a company town, trading our labor for money that we must then use to purchase our family’s basic necessities. If we’ve not played the game right, we can be evicted and our families put out on the streets should we lose our jobs.

It would appear as though the rich and powerful of this nation have succeeded in turning the economy into their own perfect system, one in which they make money off of our labors and then make money off of our purchases. They even have us chasing the illusion of happiness fed to us through non-stop advertising, warping our understanding of self-worth to benefit their profits.

There is a way out, but it isn’t easy.

It starts with realizing the problem and then finding ways to eliminate our debts and procure multiple sources of income. In other words, we shouldn’t be placing all of our eggs in one basket that’s owned by someone else.

Debt elimination comes largely from scaling down our materialistic lifestyles. Ask yourself, how big does my house really have to be? How much does my truck have to look like one in a magazine or how fast does my car have to go? Do I really think people actually admire me more for the things I have and the clothes I wear? (If the answer to that last question is yes, start hanging out with better people)

We used to admire people for their willingness to go without, especially when it was for the purpose of giving to others. It was called selflessness. But living simply and giving to others interrupts the system; it eliminates someone’s ability to make a profit.

There are multitudes of books and articles on how we can switch to a better life, how we can fight against the “coal operators” for our freedom. We need to start thinking in terms of supplying our needs without a dependency on “company scrip.” Income doesn’t have to be pieces of paper or numbers in a bank. It can be the things we need, such as food.  People can grow a garden, preserve, and exchange food. People can develop relationships with their neighbors to lend and borrow tools or barter what they have for things they want or need. We can build our own homes and help others build their homes without mortgages, homes that are much more efficient and require less electricity to heat and cool. We can find our own sources of water, such as putting in cisterns or drilling wells. And the list goes on…

But the first thing we have to do is break free from this understanding of life that’s been constructed for us, the illusion that we are better people because we earn more money and can buy more stuff. We must realize we are all living in a company town and we continue to owe our souls to the company store.

7 thoughts on “The Modern Day Company Town

  1. Growing up in a western Pennsylvania coal town, complete with a company store, I understand what they are. But do I feel the same level of oppression and hopelessness from living in the larger capitalistic society? No. Should we live simpler than our “corporate masters” would like? I think so. My neighbor doesn’t. I believe there are 2 kinds of consumers, those who can say, “I have enough” and those who always say, “I want more.” It seems to be in our DNA and change, with the pressures of a society that encourages consumerism, is all but impossible. Experiments with other economic systems (Communism comes to mind) were miserable failures in no small part due to the failure to convince the masses that we should work collectively to produce what we need rather than turning our work into money handed over to others. The masses wanted more. The back-to-the-land hippie movement was an interesting historical footnote, but they are now retired citizens after careers in social services, business and politics, with retirement checks, suburban homes and the love of dining out. It’s a noble experiment to live off the grid, in a Thoreau-like setting, throwing away the useless objects of our lives. If you’re a 20-something with a strong back and a creative mind, I say go for it. As an old lady who likes a furnace that works, water that is treated and a hospital nearby, I think I’m living as simply as is wise for me. But I confess to a weakness—sometimes I just like new stuff.

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  2. Loved growing up in Dante, Virginia the town pictured. Life was simple, everyone was your neighbor and friend (more like family). My Dad, who started work in the mines when he was thirteen, worked in the mines until his retirement at 65 years of age. Was fortunate that he was only in one bad mine accident and survived without the serious effects of Black Lung. Life was hard in those years but simple and taught many great life lessons. I am thankful for being raised in that little coal camp and for parents who gave of themselves to their family and neighbors.

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  3. I was raised in the same little town and was totally surprised when I entered the “real” world. In a way we were protected from a lot of problems other people considered everyday stuff. Maybe we were just so far up in the hollow it just took longer to reach us. Whatever it was it made me appreciate what I had because I’m a better person because of the way I was raised. We loved our neighbors and could depend on them to be there if we needed help. After supper Daddy would take out his guitar and our family would gather in the living room and sing blue grass gospel music and the neighbors would come over and sit on the porch or the fence or in the yard and listen to us. Sometimes Dads friends would come down with their instruments and Dad would play the mandolin, my favorite. I still get teary when I hear a song with a mandolin playing. I really miss those times and growing up in a small coal mining town.

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